Retargeting Funnel.
Warm traffic shouldn't go cold.
A cross-platform retargeting system that follows warm visitors from first click to checkout across Meta and Google — three funnel stages, frequency-capped, with exclusion logic so nobody sees the wrong ad twice.
- Fixed scope, fixed price
- 1 revision round included
- Delivered in up to 5 working days
What's included
A funnel, not a
"retargeting campaign".
Audience segmentation
Your warm traffic split by intent across Meta and Google — viewers, engagers, cart abandoners, past buyers.
3-stage funnel build
Remind → overcome objections → close. Each stage gets its own audiences, messaging direction and budget split.
Frequency capping
Caps and time windows configured per stage, so your brand stays present without becoming the ad people learn to hate.
Exclusion logic
Buyers excluded from acquisition ads, stage overlaps removed — the detail most retargeting setups skip and bleed budget on.
Creative brief per stage
A written direction for the ads each stage needs — ready for your designer, or for stacking Visual Scale on top.
Measurement plan
Which numbers to watch per stage and what "working" looks like, so you can read the funnel yourself after handover.
Timeline
Five days to a working loop.
Order & access
Confirm scope, grant partner access to your Meta and Google accounts, complete intake.
Audit & segmentation
We audit your pixel data and traffic, then design the audience structure.
Funnel build
All three stages built in both platforms — audiences, caps, exclusions, budget splits.
Review & handover
Walkthrough of the funnel, creative briefs and measurement plan. 7-day support window.
Is this for you?
A straight answer before you spend.
Perfect for you if…
- Your site gets meaningful traffic — roughly 1,000+ visitors a month
- You're running cold acquisition ads and losing the people who don't buy first visit
- Your Meta pixel and/or Google tag are installed (or you can grant access to install them)
- You sell something considered — where people compare, hesitate and return
Not the right fit if…
- You have little or no traffic yet — start with Click Velocity (€99.99) to build the audience first
- You need the ad creatives themselves — stack Visual Scale (€75) for the three stages
- You want ongoing monthly optimisation — ask about a Scale Apex sprint instead
FAQ
Before you order.
How much traffic do I need for this to work?
As a rule of thumb, 1,000+ monthly visitors gives the audiences enough size to deliver consistently. Below that, retargeting still works but slowly — we'll tell you honestly during intake if your numbers make Click Velocity the smarter first move.
Do I need both Meta and Google?
The service is built for both because they cover different moments — Meta re-engages in the feed, Google catches search and YouTube. If you only want one platform, we can adapt the scope; mention it when ordering.
Are the ad creatives included?
You receive a detailed creative brief for each funnel stage, not the finished graphics. Stack Visual Scale (€75) if you want us to produce the statics for all three stages.
Is the ad budget included in the €145?
No — €145 covers the complete funnel architecture and build. Media budget is paid by you directly to Meta and Google; during handover we recommend a realistic split across the three stages.