Single Ad Concept Testing.
Built to beat your control.
One complete, fresh ad concept — angle, copy and visual brief — engineered as a challenger to your current best performer, with the test hypothesis and success metric defined before you spend a pound.
- Fixed scope, fixed price
- 1 revision round included
- Delivered in 48 hours
What's included
A complete concept.
Not just an idea.
The angle
A defined persuasion angle chosen against your current control — pain-led, proof-led, curiosity-led or offer-led.
Full ad copy
Primary text, headline and CTA written out in UK tone of voice, ready for the ads manager.
Visual brief
A clear creative direction — layout, imagery, first frame — your designer or our Visual Scale service can execute from directly.
Test hypothesis & metric
What this concept should beat, by how much, and which metric decides it — so the test produces a decision, not a shrug.
Platform formatting
Structured for Meta or TikTok, with placement notes (feed, stories, reels) included.
Naming convention
Campaign and ad naming suggested so your account stays readable as tests stack up.
Timeline
Concept to test-ready in two days.
Order & brief
Send your current best ad (or your product link if starting fresh) and your target audience.
Control analysis
We break down what your current ad is doing and pick the most promising untested angle.
Concept built
Copy written, visual brief drafted, hypothesis and metric defined.
Delivery & revision
Full concept delivered as a structured document. One revision round within 7 days.
Is this for you?
A straight answer before you spend.
Perfect for you if…
- You have ads running and want a structured challenger, not random variations
- You're launching something new and want the first concept done properly
- You have a designer (or will stack Visual Scale) to produce the visual
- You want to learn a repeatable testing method, not just receive files
Not the right fit if…
- You need the finished image or video itself — stack Visual Scale (€75) or Motion Pulse (€120) on top
- You need the campaign built and launched too — that's Click Velocity (€99.99)
- You just need existing copy sharpened — Copy Spark (€4.99) is the better buy
FAQ
Before you order.
Does this include the finished image or video?
No — you receive the complete concept and a visual brief detailed enough for any designer to execute. If you want us to produce the graphics too, add Visual Scale (€75); for video, Motion Pulse (€120).
Meta or TikTok — which is it formatted for?
You choose one platform per order. The angle and copy are built for how that platform is consumed — a TikTok concept reads very differently from a Meta feed ad.
What exactly is a "test hypothesis"?
A written prediction: "This proof-led angle will beat the current control on CTR by 15%+ within 2,000 impressions." It turns your ad spend into an experiment with a readable result instead of a vibe check.
Can I order multiple concepts?
Yes — each order is one concept, and testing works best one challenger at a time. Many clients run a monthly rhythm: one Creative Alpha per week against whatever is currently winning.
Your control has held the crown long enough.
Creative Alpha — €14.99 one-off
Order Creative Alpha now